In 1973, AMADE launched its annual prize to be awarded under the patronage of UNESCO at the International Monte-Carlo Television Festival. The aim of this Prize is to reward a programme of excellence which echoes the ideals of UNESCO and AMADE and which deals with an issue of human relationships whose plot and treatment neither feature violence nor excite to it..

Karachi, the 10.000 children of Dr. Azam,

Around 10 000 children between the age of 8 and 19 wander around the streets of Karachi and spend their days sniffing glue. In this land of morale and virtue, but also of artificial paradises, a man is desperately trying to help these kids lost for society. Day and night, Doctor Saleem Azam crosses the streets in his ambulance, embarking the weakest ones and harbour them in his detox centre. There, he applies a progressive severance method and teaches basic hygiene methods. But space is limited to 30 children.